WHAT IS CUSTOM-FITTING?
In essence, it's actually very simple & logical. It means a skilled clubfitter identifying what combination of over a dozen different club specifications will match your size, build, physical strength, hand size and swing in order to
Done properly, the end result will be a club or set of clubs that will help you to achieve your full potential - whatever that may be - better than anything you have previously owned, or that you can buy off the shelf. Hitting a selection of demo clubs (even from a so-called 'custom-fitting cart') is NOT true 'custom fitting'.
Most golfers have no idea of the extent to which properly-fitted and accurately-made clubs can help them and - unless they are exceptionally tall or short - that they need to improve before they need to consider it. In fact:
Just as size 9 shoes will not do much for the way you walk - other than give you a limp & blisters - if you have size 10 feet, even the most high-tech clubs in the world will not do much for your game if, for example, it is built to the wrong length, the wrong weight or balance, has the wrong shaft or the clubhead has the the wrong loft or face angle. The WHOLE club must FIT you before you can take full advantage of the technology built in to it.
The big golf equipment companies would have you believe that every conceivable new club technology, big or small, will transform your game. If that were true, given that golfers have been persuaded to throw money at most of them, average scores & handicaps should have dropped like a stone; but they haven't. In fact, they've hardly changed at all. Have you ever wondered WHY?
Because the overwhelming majority of golfers have not yet tried the single 'technology' that can truly help ALL of them, but which the big club companies have not told them about, because they can't offer it: fitting & making every club to suit each individual golfer, because every golfer is as individual as a fingerprint.
Which is why EVERY club we sell is made that way and how we can guarantee that it WILL perform as we promise it will. If it doesn't, we will put it right and if we can't put it right, we will refund your money.